Sustainability took center stage at The World Economic Forum DAVOS Screening event hosted by Engro Corporation at the Karachi School of Business Leadership n May 2022. The event featured a selection of women-led businesses dedicated to crafting and creating using upcycled materials, eco-friendly packaging, and organic ingredients. These businesses were chosen to participate in a pop-up display through The Crafter’s Guild platform.

Engro Corporation employees who attended the event not only shopped but also showed their appreciation for these brands and their outstanding products. It proved to be an excellent opportunity for these women-led businesses to boost sales and expand their customer base, establishing valuable connections with new clients along the way.